If you’ve been blogging for your business for a while, you know the feeling of relief when you finally reach the end of the process, only to realize it's time to start all over again with next week's blog. Blogging seems simple enough but when adding up every task needed from start to finish, it can seem never ending. Clearly, the easier you can make this on yourself, the more time you’ll have for all the other things on your to do list.
Not once have I ever heard a client tell me that they just love to blog every week. (If you do, please let me know in the comments. I want to meet you!) But you and I both know that your blog is a very key marketing component. I like to think of it as the “meet and greet” to you and your business.
Blogging can be frustrating. It takes creative effort, planning and focused attention to make sure we are publishing valuable content each time. When we have a system to implement, this whole important piece of our business doesn’t have to be that hard.
I’ve broken down the blogging process and created a system that I can use on a weekly basis when I do my own personal blog, and today, want to share it with you.
When creating your blog it helps so much to have a consistent system to follow. A system that is ironed out and in a nice orderly list to follow. Consistency is also important for your readers. And once you have this system implemented each week, it will show in the layout and style of your blog. You’re readers will become familiar with the pattern of your writing and communication style, and your blog will have a consistent look and feel from week to week.
Stylesheets are used by anyone who wants to create a basic guideline to follow for anything they write or create on a regular basis. Creating and using a stylesheet is a great way to keep a nice flow of consistency throughout every blog.
Everyone is different but when creating a stylesheet consider keeping track of the important elements that you use regularly. A few things you may want to consider are:
Fonts and sizes
Blog Image dimensions
Having all of this information in one place as a reference is a great way to save time in the editing process of your blog. Being consistent and using a stylesheet in your blog process also creates a better reading experience for your readers, and helps them recognize your personal style every time they come back to your latest blog.
Wouldn’t it be much easier if you had a framework to go by every week when creating your blog? It’s hard enough to come up with a weekly topic but also having to write it out makes this process even more challenging. Starting with your chosen topic and following a framework each time would make things much more streamlined and save you time.
Some things you may want to use as a framework are:
Call to Action
Referring to a framework can help you stay focused and on track to writing better content and staying on the topic. Everyone is a bit different so you can use this as an example and change it to fit your blogging style.
This is a big one. You’ve probably heard the term but maybe you’re not sure what this is or why it’s even necessary. Or maybe you know what it is but not sure how it can help you.
An editorial calendar is simply a planning tool. It can be as simple or detailed as you’d like it to be. Depending on how much you like planning, the more you put into it, the more it will help you. Here are some things that you may want to include in your own editorial calendar:
Email list subject line
Social Media pre-written content
It can contain ideas for topics based around different times of the year, prewritten post to promote your blog on social media platforms, and plans for promotions you have coming up in your business.
If you’d like to have your very own copy of my personal blog checklist (process), enter your name and email and it will be sent to you immediately.
Also, stay tuned because soon I will be diving deeper into the details of each of these basics and more, to help you be more productive in less time in your blogging efforts. Don’t miss it, hop on my list to have it delivered straight to your inbox.
Until next time,